Using Social Media to Humanize Your IT Support Company
As the founder of a small computer repair service in the UK, I’ve always been passionate about building personal connections with our customers. In an industry that’s often seen as cold and impersonal, I believe that adding a human touch can make all the difference. And that’s where social media comes in.
The Power of Relatability
In today’s digital landscape, people increasingly prefer to do business with brands they can relate to. A large multinational corporation may have the resources and reach, but a local company that exudes warmth and approachability often has the edge. Why? Because it’s easier to form a genuine connection with a brand that feels human.
Embracing the Funny Side
Nothing helps people bond like a good laugh. By showcasing your brand’s sense of humor on social media, you can instantly make it more relatable and endearing. Think about the personality of your IT support company and your target audience – what kind of jokes or witty banter are likely to resonate?
As Adobe’s blog suggests, a great example is Gogo, the in-flight WiFi provider, which has found clever ways to poke fun at the trials and tribulations of air travel. Their social media presence is filled with relatable airport and travel humor that their followers can’t help but engage with.
Giving a Sneak Peek
People are naturally curious about what goes on behind the scenes of a business. By offering a glimpse into your company’s inner workings, you can humanize your brand and provide valuable insights. Show your team in action, whether it’s a video of your technicians troubleshooting a tricky issue or photos of your staff enjoying a team-building activity.
Hyperise’s blog highlights how Ahrefs, a leading SEO tool, does an excellent job of this on their Instagram profile. From attending conferences to hitting the slopes, their social media posts showcase the personalities and interests of the people behind the brand.
Embracing Your Unique Voice
The tone you use on your social media platforms can go a long way in making your IT support company feel more human. While your website may have a more formal, professional vibe, your social media presence can adopt a friendlier, more casual tone.
As the While She Naps blog suggests, Pergola Kits USA is a prime example of a brand that nails this approach. Their Facebook captions read like conversations with a friend, striking the perfect balance between promoting their products and connecting with their audience.
Fostering Genuine Engagement
Social media was designed for two-way communication, so be sure to engage with your followers as much as possible. Respond to comments, ask questions, and even highlight your loyal customers. This not only makes your brand feel more personable but also shows your dedication to customer care.
Take a look at how Domino’s handles customer service on Twitter – they go above and beyond to address concerns and queries, all while maintaining a friendly, approachable tone.
Harnessing User-Generated Content
Sharing content created by your customers is a fantastic way to humanize your IT support company. These visuals and stories will showcase your products or services in a genuine, relatable way, while also strengthening your relationship with loyal supporters.
Just look at how Glossier, the popular beauty brand, regularly features user-generated photos on their social media channels. Not only does this amplify their followers’ voices, but it also helps potential customers see the brand in a more personable light.
Putting a Face to the Name
Video is an incredibly powerful tool for humanizing your brand. Whether it’s a short tutorial on troubleshooting a common computer issue or a behind-the-scenes look at your team, these visual formats allow you to put a face to the name and connect with your audience on a deeper level.
Take inspiration from GetSafe’s engaging YouTube channel, where they showcase the benefits of their home security solutions in a witty, engaging manner. This approach helps to build trust and rapport with their customers.
As the founder of IT Fix, our small computer repair service in the UK, I’ve seen firsthand the impact that a human-centric approach can have on our business. By embracing social media and finding creative ways to showcase the personalities and values behind our brand, we’ve been able to forge stronger connections with our customers and stand out in a crowded industry.
So, if you’re ready to take your IT support company to the next level, start by humanizing your brand on social media. From leveraging humor to offering a behind-the-scenes look, there are countless ways to make your business feel more relatable and approachable. The key is to find the strategies that resonate most with your target audience and then commit to a consistent, authentic presence. Trust me, your customers will thank you for it.
