Repurposing IT Content Across Social Media Channels
As an IT services company, we’re constantly producing a wealth of content – from blog posts and whitepapers to videos and podcasts. But let’s be honest, it can be a real challenge to keep up with the ever-evolving social media landscape and ensure our content is reaching the right audiences across all the different platforms.
That’s where the art of content repurposing comes in. Instead of reinventing the wheel every time we want to share something new, we can breathe new life into our existing material and stretch it across multiple social channels. It’s a true game-changer that can save us tons of time and effort, all while boosting our online presence and engagement.
As the team at Sendible puts it, “Repurposing content is basically recycling content you already have or are already creating and turning it into social media posts.” Think of it as a way to maximise the return on investment for all that hard work we put into our content creation.
Unlocking the Power of Repurposing
Let’s dive a little deeper into the benefits of repurposing IT content for social media:
No more content creation blocks: When you’ve got a steady stream of existing material to draw from, you can say goodbye to those dreaded content creation dry spells. You’ll always have something to share, no matter how busy your schedule gets.
Consistent brand presence: By posting similar messages and content across different social platforms, you can maintain a cohesive, recognisable brand identity. Your audience will start to associate you with high-quality, valuable information.
Improved engagement rates: The more you post, the more likely you are to engage your followers. Repurposing content gives you a constant supply of fresh, relevant material to share, keeping your audience hungry for more.
Expanded reach: Posting on multiple channels allows you to connect with users across a variety of platforms, without having to spread yourself too thin. It’s a win-win for both you and your audience.
Crafting a Repurposing Workflow
Okay, so we know repurposing is a game-changer, but how do we actually put it into practice? The key is to establish a structured, streamlined workflow that works for your business. Here’s a step-by-step guide to get you started:
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Choose your social media focus: It’s nearly impossible to dominate every single social channel, so pick the 2-3 that resonate most with your target audience. Dig into your analytics to see where you’re getting the best engagement.
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Identify content preferences: Once you’ve honed in on your platforms, explore the types of content your audience prefers on each one. This will inform how you repurpose your evergreen and blog post content.
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Map out your repurposing plan: For every new piece of long-form content you create, decide what kinds of micro-content you’ll spin off for social media. This could include things like:
- Twitter thread
- 20-second video
- Instagram Reel
- 2-minute video
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Infographic
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Assemble your content creation team: Depending on the media formats you’re repurposing, you may need to bring in additional talent, like videographers or graphic designers, to help bring your ideas to life.
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Schedule your repurposed content: Use a social media calendar to map out when you’ll post each piece of repurposed content, ensuring you don’t overwhelm your audience or your team.
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Analyze and optimize: Keep a close eye on your analytics to see which types of repurposed content are performing best. This will help you refine your strategy and create more of what your audience loves.
Tools like Repurpose.io can be a real game-changer in streamlining this entire process, allowing you to automate the distribution of your repurposed content across multiple platforms with just a few clicks.
Unleashing Your Repurposing Superpowers
Now that you’ve got the framework in place, it’s time to unleash your inner repurposing superstar. Remember, the key is to have fun and get creative with it! Don’t be afraid to experiment and try new formats.
For example, you could take a cue from Katelyn Bourgoin and transform your latest blog post into an engaging Twitter thread, complete with videos and visuals. Or channel your inner podcaster and chop up your audio content into shareable sound bites for LinkedIn.
The beauty of repurposing is that you can get as creative as you want. Why not turn your annual gift guide into a multi-slide Instagram Story, like the team at Red Antler? Or experiment with eye-catching quote graphics to tease out the key takeaways from your latest webinar?
The possibilities are endless, and the best part is, you’re not starting from scratch every time. You’re simply taking your proven, valuable content and giving it a fresh new lease on life across your social channels.
Levelling Up Your IT Content Game
At the end of the day, repurposing is all about working smarter, not harder. By tapping into the wealth of content we’ve already created, we can save ourselves time, energy, and headaches, while simultaneously boosting our online presence and engagement.
So, what are you waiting for? Let’s get started on revamping our IT content strategy and taking our social media game to the next level. Who knows, we might just uncover a few hidden gems in our archives that are just begging to be repurposed and shared with the world.
Remember, IT Fix is always here to support you on your content creation and social media journey. Let’s work together to create a cohesive, engaging online presence that keeps your audience coming back for more.
