How to Use Instagram to Promote Your Podcast

If you have a podcast, you probably know how important it is to promote it. Instagram is a great platform to do just that. With over 1 billion active monthly users, Instagram is one of the most popular social media platforms in the world, making it an ideal place to promote your podcast. In this article, we will show you how to use Instagram to promote your podcast effectively.

How to Use Instagram to Promote Your Podcast

Create an Instagram Account for Your Podcast

The first step in promoting your podcast on Instagram is to create an Instagram account for your podcast. You can choose to create a separate account for your podcast or use your personal account. However, if you choose to use your personal account, make sure you keep your podcast content separate from your personal content.

When creating your Instagram account, make sure you choose a username that is both easy to remember and relevant to your podcast. You should also include a profile picture that is consistent with your podcast’s brand. Your bio should provide a brief description of your podcast, including the topics you cover.

Post Engaging Content

Once you have created your Instagram account, it’s time to start posting engaging content. You can create original content or repost content related to your podcast. Make sure your content is visually appealing and relevant to your podcast. You can also use hashtags related to your podcast to help people find your content.

Use Instagram Stories

Instagram Stories are a great way to engage with your audience and promote your podcast. You can use Instagram Stories to share behind-the-scenes footage of your podcast, promote new episodes, and share snippets from your podcast. Make sure you use relevant hashtags and location tags to help people discover your content.

Collaborate with Other Podcasters

Collaborating with other podcasters is a great way to expand your audience and promote your podcast. You can collaborate with other podcasters by featuring them on your podcast or by appearing as a guest on their podcast. You can also collaborate on Instagram by doing a joint Instagram Live or by reposting each other’s content.

Run Instagram Ads

Running Instagram ads is a great way to reach a larger audience and promote your podcast. You can run Instagram ads to promote your podcast episodes or to increase your Instagram following. Make sure you target your ads to people who are interested in your podcast’s topic.

Engage with Your Audience

Engaging with your audience is key to building a loyal following and promoting your podcast. Make sure you respond to comments and direct messages promptly. You can also ask your audience for feedback and suggestions on future episodes.


In conclusion, Instagram is a powerful platform to promote your podcast. By creating an Instagram account for your podcast, posting engaging content, using Instagram Stories, collaborating with other podcasters, running Instagram ads, and engaging with your audience, you can effectively promote your podcast and reach a larger audience. Remember to stay consistent with your posting and to keep your content relevant to your podcast’s brand.



Signup our newsletter to get update information, news, insight or promotions.

Latest Post