In today’s digital age, social media is an essential tool for businesses to reach their target audience. Instagram, with over 1 billion active users, is one of the most popular social media platforms. The introduction of Instagram Stories, which disappear after 24 hours, has been a game-changer for brands to showcase their products or services. However, with the introduction of Instagram Story Highlights, businesses can now showcase their best stories for an extended period of time. In this article, we will discuss how to use Instagram Story Highlights to boost your brand.
What are Instagram Story Highlights?
Instagram Story Highlights are collections of Instagram Stories that are pinned to the top of your Instagram profile. These stories do not disappear after 24 hours like regular Instagram Stories. Instead, they stay on your profile until you remove them. You can categorize your Instagram Story Highlights into different topics or themes, such as products, services, testimonials, behind the scenes, or any other relevant topics that align with your brand.
How to Create Instagram Story Highlights
Creating Instagram Story Highlights is a straightforward process. Here are the steps to create your Instagram Story Highlights:
- Open your Instagram profile and tap the + button on the Story Highlights section.
- Select the Instagram Stories you want to add to your highlight.
- Choose a cover image for your highlight. You can use any of the images from your selected stories or upload a new one.
- Name your highlight. Choose a name that accurately represents the content of your highlight.
- Tap Add to create your Instagram Story Highlight.
You can create as many Instagram Story Highlights as you want. Once you have created your Instagram Story Highlights, you can rearrange, edit, or delete them at any time.
Instagram Story Highlights are an excellent tool for businesses to showcase their products or services. Here are some ways to use Instagram Story Highlights to boost your brand:
1. Showcase Your Products or Services
Instagram Story Highlights are an excellent way to showcase your products or services. You can create different highlights for different product categories or services you offer. For example, if you are a clothing brand, you can create a highlight for new arrivals, dresses, tops, bottoms, etc. This allows your followers to see your products in a more organized and accessible way.
2. Share Behind the Scenes
Instagram Story Highlights are an excellent way to give your followers a behind-the-scenes look at your business. You can create a highlight for your team members, office space, or any other relevant topics that align with your brand. This gives your followers a sense of connection and authenticity with your brand.
3. Share User-generated Content
Instagram Story Highlights are an excellent way to showcase user-generated content (UGC). You can create a highlight for UGC that features your products or services. This not only gives your followers a chance to be featured on your profile but also serves as social proof for potential customers.
4. Share Testimonials
Instagram Story Highlights are an excellent way to showcase your customer’s testimonials. You can create a highlight for customer reviews or testimonials. This not only gives your followers a chance to see what others are saying about your products or services, but also serves as social proof for potential customers.
5. Highlight Promotions or Sales
Instagram Story Highlights are an excellent way to highlight any promotions or sales you are running. You can create a highlight specifically for promotions or sales, making it easy for your followers to see what deals you are offering.
Conclusion
Instagram Story Highlights are a powerful tool for businesses to showcase their products or services. By creating different highlights for different topics or themes, businesses can organize their content in a more accessible and organized way. Instagram Story Highlights can be used to showcase products, share behind-the-scenes content, highlight user-generated content, showcase testimonials, and highlight promotions or sales. By using Instagram Story Highlights effectively, businesses can boost their brand and reach their target audience more effectively.
