How to Create a Successful Social Media Contest

Social media contests are an excellent way to increase brand awareness, engagement, and ultimately, your bottom line. But running a successful social media contest requires more than just putting up a post and hoping for the best. In this article, we’ll go over the steps you need to take to create a successful social media contest that will engage your audience and help you achieve your marketing goals.

How to Create a Successful Social Media Contest

Step 1: Identify Your Goals

Before you start planning your social media contest, you need to identify your goals. What do you want to achieve with this contest? Are you looking to increase brand awareness, generate leads, or drive sales? Once you have identified your goals, you can plan your contest accordingly.

Step 2: Choose the Right Platform

Choosing the right platform is crucial to the success of your social media contest. You need to choose a platform that is popular with your target audience and that allows you to run the type of contest you want. Some popular platforms for social media contests include Facebook, Instagram, Twitter, and TikTok.

Step 3: Determine Your Contest Type

There are several types of social media contests you can run, including photo contests, video contests, caption contests, and sweepstakes. Choose the type of contest that best aligns with your goals and that will engage your audience the most.

Step 4: Define Your Contest Rules and Guidelines

Your contest rules and guidelines should be clear and concise. Make sure to include the eligibility criteria, the entry deadline, the prize details, and any other relevant information. It’s also a good idea to include a disclaimer that your contest is in no way sponsored, endorsed, or administered by the social media platform you’re using.

Step 5: Promote Your Contest

Promoting your contest is essential to its success. Use your social media channels to promote your contest, and consider using paid advertising to reach a wider audience. You can also partner with influencers or other brands to help promote your contest.

Step 6: Monitor Your Contest

Once your contest is up and running, you need to monitor it closely. Keep track of the number of entries, engagement levels, and any feedback you receive. Use this information to make any necessary adjustments to your contest and to improve future contests.

Step 7: Choose Your Winner

Choosing your winner is the final step in running a successful social media contest. Make sure to choose a winner fairly and transparently, and announce the winner on your social media channels.


Running a successful social media contest takes time and effort, but it can be a valuable tool for increasing brand awareness and engagement. By following these steps, you can create a social media contest that engages your audience and helps you achieve your marketing goals. Remember to choose the right platform, define your contest rules and guidelines, promote your contest, monitor it closely, and choose your winner fairly and transparently. With these steps, you’ll be on your way to running a successful social media contest.