What is a business intelligence analyst? A role for driving business value with data

What is a business intelligence analyst? A role for driving business value with data

Business intelligence (BI) analysts transform data into insights that drive business value. Through the use of data analytics, data visualization and data modelling techniques and technologies, BI analysts can identify trends that can help other departments, managers and executives make business decisions to modernize and improve processes in the organization.

The BI analyst role is becoming increasingly important as organizations move to capitalize on the volumes of data they collect. BI analysts typically discover areas of revenue loss and identify where improvements can be made to save the company money or increase profits. This is done by mining complex data using BI software and tools, comparing data to competitors and industry trends and creating visualizations that communicate findings to others in the organization.

Business intelligence analyst job requirements

BI analysts typically handle analysis and data modelling design using data collected in a centralized data warehouse or multiple databases throughout the organization. It’s a role that combines hard skills like programming, data modelling and statistics with soft skills like communication, analytical thinking and problem-solving. Candidates need a well-rounded background to balance the line between IT and the business.

You’ll need at least a bachelor’s degree in computer science, business, mathematics, economics, statistics, management, accounting or in a related field. If you have a degree in an unrelated field but have completed courses in these subjects, that can suffice for an entry-level role in some organizations. Other senior positions may require an MBA, but there are plenty of BI jobs that look only for an undergraduate degree.

Business intelligence analyst job description

Job descriptions will vary by company, but these are some of the general responsibilities you can prepare yourself for, according to a sample BI analyst job description from Indeed:

  • Review and validate customer data as it’s collected
  • Oversee the deployment of data to the data warehouse
  • Develop policies and procedures for the collection and analysis of data
  • Create or discover new data procurement and processing programs
  • Cooperate with the IT department to deploy software and hardware upgrades that make it possible to leverage big data use cases
  • Monitor analytics and metrics results
  • Implement new data analysis methodologies
  • Review customer files to ensure the integrity of data collection and utilization
  • Perform data profiling to identify and understand anomalies

Business intelligence analyst skills

To become a successful BI analyst, you’ll need a mix of technical, soft and analytical skills. The job requires you to mine data using complex tools and software and then analyze that data to find trends. Once you spot data trends, you’ll need to effectively communicate your findings to others in the organization. You’ll also be responsible for suggesting possible solutions to fix issues that you find — especially if they’re tied to revenue loss.

Popular BI analyst skills include:

  • Data warehouse
  • Data modelling

  • Data mining
  • Business intelligence
  • Tableau and data visualization
  • Hadoop, SQL, Python and C#
  • Data analysis
  • Business analysis
  • Database management and reporting
  • Business administration
  • Microsoft Office and Excel
  • Critical-thinking and problem-solving
  • Communication skills

Business intelligence analyst salary

According to data from PayScale, the average salary for a BI analyst is $66,645 per year, with a reported salary range of $48,701 to $93,243.

Salary data on similar positions include:

Job titleSalary rangeAverage salary
Business intelligence director$93,000-$163,000$129,023
Director of analytics$83,000-$171,000$126,621
Senior manager business analytics$87,000-$158,000$120,762
Business intelligence manager$70,000-$134,000$100,947
Senior business intelligence analyst$67,000-$117,000$87,760
Business intelligence consultant$55,000-$117,000$84,348

PayScale also identifies cities where BI analysts earn salaries that are higher than the national average. These include San Francisco, CA (24%); Washington, DC (18%); Houston, TX (8%); Seattle, WA (7%); Boston, MA (7%); New York, NY (6%); Phoenix, AZ (4%); and Austin, TX (3%).

Business intelligence analyst interview questions

You never know what a recruiter or hiring manager will ask during an interview, but you can prepare so you’re ready for whatever they throw at you. Companies may stick to standard interview questions about your past work experience and future goals. Or, they might go as far as to ask you quirky questions or put you on the spot by asking you to analyze data during the interview. Before your next BI analyst interview, it’s a good idea to dig around online to see if you can get a sense for what questions you’ll be asked.

Glassdoor aggregates interview questions for specific job titles and some of the top interview questions for BI analysts include:

  • Performing a data query in the interview
  • Explaining past data challenges and how you overcame them
  • Describing the different parts of an SQL statement
  • Demonstrating your knowledge of data modelling, blending and joining
  • Hands-on testing using the company’s actual data tables to test your ability to find specific trends
  • Definitions or knowledge of common BI analyst terms such as variable, data visualization, weighted average, inner and outer join, delete, truncate and union
  • Questions about popular BI tools, programming language and software such as Tableau, SQL, Python, C#, Hadoop and others
  • Brain teasers that show your critical-thinking and problem-solving skills.
  • Real-time problem-solving exercises using Excel or other BI tools.

Business intelligence analyst resume

When writing your BI analyst resume, you’ll want to focus on the most relevant skills, tools and abilities that companies are looking for. You won’t find a universal template to help you build your BI analyst resume, but there’s information you can include to make sure yours stands out among the competition. Your years in the workforce, current job, education, certifications and side-projects will influence how you write your resume.

Resume-writing is a unique experience, but you can help demystify the process by looking at sample resumes. JobHero offers assistance and guidance for writing a BI analyst resume, with different formats and templates for workers with varying seniority, experience and education. Another site, VelvetJobs offers guides to tailoring your resume, a resume builder, resume templates and examples of successful BI analyst resumes.

Business intelligence analyst certification

Offered by Transforming Data with Intelligence (TDWI), the Certified Business Intelligence Professional (CBIP) certification is currently one of the only professional certifications available that is specifically tailored to BI analysts. You can be certified as a practitioner, which is the designation awarded if you score above 50 per cent on all three exams. This level demonstrates a working knowledge of relevant BI concepts, techniques and tools. If you score a 70 per cent or higher on all three exams, you’ll be certified at the Mastery level. This level demonstrates your “ability to effectively lead a team at the project and program levels,” and that you have the skills to mentor others, according to TDWI.

To earn your CBIP certification, you’ll need two or more years of full-time experience in CIS, data modelling, data planning, data definitions, metadata systems development, enterprise resource planning, systems analysis, application development and programming or IT management. Candidates are also required to have at least a BA or MA in information systems, computer science, accounting, business administration, engineering, mathematics, sciences or statistics.

You can also choose to get certified in specific BI tools such as Hadoop, SAS, Python, R, and other programming languages or software designed for data analysis and data visualization. If you notice a specific tool or framework is included on the job descriptions you’re interested in, it might be worth getting certified to improve your chances of landing an interview.

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